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Respected by men, adored by women, and hated by Gillette-types the world over...

Respected by men, adored by women, and hated by Gillette-types the world over...

007.

A manly figure if we ever saw one.

There's a reason why James Bond is respected by men and swooned over by women the world over...

It's also why we like Jason Bourne types..

And can't help but doff our hats to Will Turner types...

What's the key to this deadly-man's chest?

Simple:

Competence.

Mastery in as many realms of life as possible.

Put him in a casino, Bond will win.

Put him in a fast car, he'll escape.

Give him a pretty girl? He'll seduce.

From fighting to fashion, shooting to socializing, fast of feet and fast of wit, Bond is the supreme example of manly competence.

In fact, it's hard to find an area where Bond is lacking.

And although it's fashionable among squeaky Gillette-types to tear down Bond these days (probably because Bond makes their own incompetence painfully obvious), we at Barbarossa Brothers will always hold Bond dear to our salty hearts.
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